Higher Education Branding Session | South Bend, Indiana

High-quality imagery is integral to attracting prospective students to any higher education institution. Photographs that highlight the student experience and demonstrate a knowledge of the values and identity of the school can draw in viewers and be a great example of what it means to be a part of that particular community.

This fall, I was asked by a college to create a catalog of images to be utilized in a myriad of marketing efforts by the college.

I spent three days on campus gathering images from produced scenes and organic settings (classrooms in real-time, etc).

Throughout the project, I was constantly working to tell a broad story of the experience of life on campus, particularly in the academic realm, through the images. This meant that I was focusing on moments of engagement and also moments of study and quiet.